UNIT 3 &21 UNDERSTANDING THE BRIEF

Who is the client?

CineCloud Pictures

The product and platforms:

Film magazine- Print version and online

Explicit requirements:

Must reference a new streaming platform and an existing streaming platform

Promote a new film- by an independent film company

Who Is the audience?

IMPLICIT/ IMPLIED

Teens, Young adults, fans of indie films; passionate about film

Where will the magazine be distributed?

Locally distributed at first and hope for wider distribution.


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