Create Production Material

Create Production Material (U3:P4, M3)

Learning Outcome 3 (U3): Be able to create production materials for an original media product to a client brief

ASSET LOG

Interview with Marianela Corniche

 

Q “ Where did you get the inspiration for these costumes?”

 

A “Well the film is based on a group of teens in North London during 2020, so much goes into this. When I get given an assignment I really dive deep into each character. I go through all their lines and how they discuss with other characters to interpret their identity. As a costume designer, I complete the imagination, always in books people create their own imagination of the characters but with film, I create a set character. I officialize the character ultimately. For the Retro reboot, I was given very vague instructions, so I took the opportunity to create characters that fit very accurately with the fashion trends among teens in 2020. My inspiration is simple. I observe. I live in Capri, Italy but I flew out to London to observe the different trends and how they would fit the character. It’s enjoyable, makes a good day out.”

 

Q “What kind of budget was given for costume and wardrobe”?

 

A “The budget initially was £10,000 which personally seemed slightly under the conventional amount for a budget, however, this film is very different to the Avengers blockbusters. When I first heard about the budget I was a bit taken back and panicked, but I knew this budget was given for a reason, so I began looking into different fabrics and how I could create the costume within the budget. 

 

Q “Did you have any experience in the wider world of fashion and retail, if so how did you reach such a level of authority in this industry?”

 

A “I did but nothing major. From where I come from in Capri, Italy a lot of the clothes are either handmade by elderly women who try and keep tradition running or clothes are sent in from brands we all love and know. As my first job I worked in a small clothing shop where dresses were made handmade in the owner’s kitchen, seeing the owner in her own space create whatever she wanted with the use of some fabric and her pure mood of the day really gave me motivation as I knew this is what I wanted. It took a lot to get to where I am today, I’ll admit it is not easy, how did I do it? What contributed to my success were connections and discussions. Almost every job I got was through talking with people and offering my help, what I always see happen in this industry is that someone might get a really good job with fantastic pay, and they expect to go upwards from there, but reality does not work like that. 

 

Q “Have you ever had a difficult experience with someone you were creating a costume for?”

 

A “I would not call them difficult experiences as understandably I’m creating a costume for someone else and my job is to make sure the costume fits all its purposes, so when I get a complaint, it’s not really a complaint but more like an improvement or another task, which I don’t mind. I will fill you in with a bit of gossip, in one of my first jobs I was making a costume for a very old lady who was playing the role of a luxurious mum. In this specific role, I was told to get inspiration from Queen Elizabeth the 2^nd, which I loved but the old lady did not. On one hand, I had the director telling me one instruction whilst the old lady was telling me another; I had to compromise in the middle by using a very gentle fabric to create a costume that was comfortable for the lady but still within the guidelines of the genre.”

 

Q “I’m aware you have plenty of experience working with big-budget films, did you feel it was equally as challenging to create a wardrobe for an indie film?”

 

 A “No definitely not, a lot of people in the industry assume it’s like this, where the bigger the film the more work you have to put in. Obviously, that applies depending on the film, location, cast, etc. If I were to compare working for a blockbuster to an indie film I would say the indie film allowed me to use more of my own inspiration, which on the one hand is more enjoyable but on the second hand it becomes more difficult to create a costume that is fitting for the character. ”

Q “ Which costume did you give the most personnel investment to and why?”

 

A “I love this question. The costume for Char, or Charlotte. In the film retro reboot Char is a 15-year-old girl who goes through an identity crisis. What I love about this film is that it’s very current, so with the struggle of covid-19 Char takes the opportunity to explore her style as most people did during these times. I gave this character the most personnel investment first of all because at the beginning of the film she wears this very classic outfit of jeans and a short jumper, but towards the end of the film she is wearing a full gym outfit, even though she is not going to the gym, which I love. I feel that throughout the evolution of Chars fashion, I gave a bit of me in each outfit, each outfit was really inspired by what I wore in my youth or what I wish I wore. For me to be able to enjoy my job, I need to be able to not just complete tasks but be a part of the tasks and make them a part of me, a part of my lifestyle.”

DOUBLE PAGE SPREAD:

FRONT COVER SET UP:

PICTURES TAKEN FOR THE FRONT COVER

LOCATION OF SHOOT

     

CHOSEN PICTURE 

    I had chosen this picture for my front cover as the hands and the model's placement fit in alignment with the headlines and cover that I need to add. In addition, I  decided that the model should wear neutral colors and a clothing item that does not stand out; this decision was made as the picture mainly contains the model's face so having a subtle background was evident to ensure no distraction is caused. Subtle accessories seemed beneficial as well such as the rings and a hair band as even though they are subtle accessories they create a feeling of normality 

Genre used in Front cover:

The genre film production is used in our front cover by applying features of equipment used in film production. The model is holding a basic Sony camera whilst staring straight ahead. The use of a camera is critical as it portrays the genre by first glance. As a front cover ensuring that the target audience is informed before scanning the front cover was crucial. In relation to this as the model creates eye contact with the target audience it engages the target audience further, and captivates them. 

CONTESTANT PICTURES

PICTURE 1                                                PICTURE 2

Picture 1 -This picture was not chosen as my front cover picture as the hands of the model can be seen as quite unappealing, however, I had almost chosen this picture for my front cover as the red light from the camera gave an edgy feel which I liked, none the less I can add to other pictures by using photoshop.

 Picture 2- This picture was not chosen as my front cover picture as first of all again the hands of the model can be seen as quite unappealing, as well as the angle at which the cameraman had taken the picture is too far away that it would not align with the cover lines.

     PICTURE 3                                            PICTURE 4

     

Picture 3- This picture was not chosen as my front cover picture for the same reasons as picture 2, alongside the fact that the model was not ready and the camera (prop) was in the wrong position. 

Picture 4- This picture was not chosen as my front cover picture as in this picture I was trying to replicate my mock front cover, however, I realized that by having the model at the left side of the picture I am creating a sub-conscious feeling of mystery and unknown as the model's face is covered by the camera.

PICTURE 5                                                     PICTURE 6

     

Picture 5- This picture was not chosen as my front cover picture as in this picture the cameraman was experimenting with how we could use the camera (prop) to portray the model's best features, however, we realized the positioning of the camera is unbalanced compared to the models face and would not fit with the cover lines and heading.

Picture 6- This picture was not chosen as my front cover as in this picture the model was not ready and the lighting went quite grey affecting the tone behind the genre. 

THUMBNAIL

CHOSEN DOUBLE-PAGE SPREAD 

This was my chosen image for my double-page spread. After serious consideration, this picture was chosen for multiple beneficial reasons. First of all, the model is in a perfect candid position where she is interested and focused in her work and the audience can recognize that which could convey a feeling of motivation. In addition, the background of the image creates a complete layout for the whole double-page spread; the green grass, the pink flowers, and the natural lighting all contribute to a create a positive atmosphere.

The location we used to take the double page spread was Marianela Corniche's studio which she rents in North London. Either then the fact that the studio was suitable for the team to travel to and for Marianela Corniche to host, the location was also suitable in correlation to the colour scheme and genre. The mix of blue from the clothes, green from the grass and pink from the flowers enabled a natural setting. This was preferred as we wanted Marianela Corniche to come across as a relatable person, someone that our target audience would be able to correlate with. 

In addition we requested that Marianela Corniche would dress in her normal casual clothings and try and make her self seem as casual as possible. To our luck, in arrival to the photoshoot Marianela Corniche was in the middle of creating a piece, which she decided was a good way to give audience a sneak peak of what was she was working on. Her white crinkled top and the hair being up in a bun further enhances the reality of Marianela Corniche day life even though she has become so successful.

Genre used in double page spread:

My genre of film production was shown in the double page spread as we presented the "behind the scenes" of Marianela Corniche's work. We did this by ensuring the model is not perfect and we are able to get her in a candid state. This relates to film production as focusing on the process of the making of a product is was we highlight within the content of the magazine. As well as, the genre film production correlates with the type of features we have shown within the magazine. Specifically in the double page spread Marianela Corniche is a costume designer and therefor correlates with the genre.

CONTESTANT PICTURES

 Picture 1-This picture was not chosen for my double-page spread as not including the model's face would distance the audience from being able to relate to the model. I suggested that the model move around to create a more candid feeling to the image.

Picture 2- This picture was not chosen for my double-page spread as the model was not ready as she was moving around. Additionally, the position of the hand can create a sense of rudeness from the model even though it is not meant to portray that. It is important for the image of the model to be as welcoming and friendly as possible.

Picture 3- This picture was not chosen for my double-page spread as I felt the model looked distracted and again manipulated this feeling of uninterest.

Picture 4-This picture was not chosen for my double-page spread as first of all I preferred when there was a green setting in the background. After discussing with the editor of the magazine we considered taking horizontal pictures to see if it fits the double-page spread. Nonetheless, the green background provides a background for the whole double-page spread so was more useful.

Picture 5- This picture was not chosen for my double-page spread for the same reasons as picture 4, as well as I felt like it suited more as a sub-picture and not the main one.

Evidence of taking images

M3: Create production materials that follow the codes and conventions of the chosen genre of the media product

The genre of my magazine

 The genre chosen for my magazine is film production. By using the uses and gratification theory I prioritized informing the next generation of personnel working in media production through entertaining articles, interviews, blogs, etc. 

The location in which I plan to take the images of my model will be Camden Town, specifically Camden High Street. As 'Behind The Lens' will be distributed to North London choosing a relatable location was significant. What made Camden the perfect location was the culture that resembled the exact ethos of the magazine. Camden Town is a very creative place, amongst the market and the famous jazz club many people especially students find themselves beginning their journey with media production there. Additionally, Camden Town represents the exact target audience as many people living there are students in higher education.

The costumes and makeup planned to use within the magazine will be basic outfits, however, this depends on whether the model is just a model or a guest feature in the magazine. If the model on the magazine is purely a model we have hired then using natural colours and basic outfits is crucial. This is because we want to ensure the most attention is on the content in the magazine, as well as we want to be able to make the magazine as realistic as possible. For instance, If the models are wearing high-end clothes, with trendy accessories this would likely distance the target audience from the magazine; especially from the first look. Nonetheless, if the model is featured in the magazine, such as someone influential that have done an interview then we would ask the model to wear what they wore during their work or try to imitate what was worn at the interview, again to create a connection and comfort between the target audience to the content of the magazine.